In Taiwan, Claw Machines Are People
This isn’t going to help the fight against childhood obesity.
According to Jacaranda FM, Lay’s in Taiwan came up with one hell of a marketing campaign that is basically a human claw machine in which people are lowered into a giant pit of chips, and they use their hands and arms as claws to scoop up as many bags as possible.
Basically, the person who’s being lowered into a massive tub featuring only the finest Lay’s products is controlled by his or her friend off to the side who is equipped with a giant game pad.
Here it is in action at Oishi Snacktacular 2017, which took place at the Festival Mall in Alabang, Philippines last July.
Grab as many snacks as you can 🤩 pic.twitter.com/13mA7oYNoo
— INSIDER (@thisisinsider) March 19, 2018
Finally I game I can win at
— Grace Jardine (@JardineGrace) March 19, 2018